About Allison Babka
I'm a senior storyteller, editor, content planner and copywriter who loves live music, "The Brady Bunch" and marking things up with red ink. As I work, I will ask you a bunch of nosy questions, and you'll (eventually) appreciate it (probably). I also will beat you in "Name That Tune," as long as we're using songs that came out before 2000. Oh, and if you need some rusty French, I've got you covered.
When I decided at age six that I needed to become a professional storyteller, I had no idea that my career would lead me to higher education marketing, viral listicles and a karaoke advice column.
But after countless stories and strategic agency projects, I wouldn't trade my swervy path for anything in the world. There's always a new subject to tackle!
My true love: Getting to the heart of why a person, business or idea is awesome.
Secondary loves: Quirky skirts, "Star Wars," karaoke, caramel and vegetables.
Who I've Become
As a take-charge journalist with a marketer's heart, I live for assembling communications packages that get people talking. I work with writers, designers, videographers, social strategists and developers in media and agencies to create the best possible narratives with available resources.
Subjects I've covered as a journalist, editor and copywriter: higher education, agriculture, entertainment, social justice, technology, hospitality/travel, business, fashion, health/wellness, pets/animals, finance, packaged foods, interior design, automotive, telecom, weddings, safety supplies, marine products, lighting, aviation, marketing principles and more.
In the local media world, I've become known as "that woman who writes about weird stuff." I'm totally cool with that.
Want to know more about the work I've done? Check out these curated marketing projects and media stories.
You never know what or who might spark a great editorial idea! I'm available for short-term, long-term and one-off writing, editing and content-planning projects for media, in-house teams and agencies. I generally need at least two weeks' notice and a signed contract (or other mutually agreed-upon commitment) before beginning work, so please connect with me as soon as you anticipate a project. PR folks, feel free to pitch me as long as your story ideas are tied to the greater St. Louis region in some way.
Review my projects and bio to learn what I'm about and then email me to set up a meeting.
One more thing: This site looks awful via mobile. View it on a laptop for best results.
A Note About Images
All photos and images are displayed as part of my portfolio packages and as commentary. They belong to their originators, which include periodicals, agencies, brands, individual photographers, stock resources and myself. Please obtain permission from original owners if you're interested in using these or similar images. Please do not steal items from my site.