Nurses are at the heart of health care. Their knowledge and skillfulness help save the lives of millions of patients every day. They're literally heroes. Mosby's Nursing Suite, an Elsevier company that focuses on continuing education, wanted to celebrate nurses in a new way while generating leads for product outreach. The publisher partnered with agency Atomicdust for "Superheroes of Nursing" branding in 2011, and its success led the agency to bring me in a year later to writ
I'd posted a version of the following to LinkedIn on July 10, 2018, after author and marketing pro Amber Naslund shared thoughts on the platform about entrepreneurism. "But it wasn’t the failure that made me realize I didn’t want to be an entrepreneur. It was the very simple fact that owning a business and doing the work that inspired me were often at odds.I loved the client work. I hated the operational stuff. I loved the projects that challenged my brain. I hated constantly
Feature, Ladue News, June 13, 2017 By Allison Babka Photo by Sarah Conroy Yoga has increased in popularity in recent years, with students of all ages becoming interested for a variety of health benefits. Some look to connect more with their bodies, others aim to lower their stress levels, and some use it to deepen their spirituality. No matter the goal, many people assume that straining to hold yoga poses is what it takes to get there. But for Natasha Baebler’s students, trad
Feature, Ladue News, June 14, 2018 By Allison Babka Courtesy photo by TruFusion Need a little extra motivation to hit the gym? Try taking the same fitness boot camp as former New York Yankees star Alex Rodriguez – right here in the metro area. TruFusion, a luxe new Clayton group fitness studio, counts the baseball star as one of its board members and investors. Local wellness buffs are signing up en masse for the pro-athlete treatment after A-Rod visited the studio, giving th
Digital story, BrainJet, October 2015 Working for a viral content startup was frequently a little weird. But cute? Cute didn't happen every day. Not until Uber announced that it would bring kitties straight to our office door, that is. For the #UberKittens project, I arranged for the kittens' arrival, mapped out video production strategy, interviewed the animal shelter folks and wrote items for a number of Gateway Media's verticals. The company hadn't previously reported on e
Digital story, Riverfront Times, August 20, 2014 By Allison Babka Photo by Bryan Sutter Billy Bragg stood at the microphone toward the end of his set at the Royale, thoughtfully looking up into the night sky as he tried to put words to what's happening in Ferguson. "The true enemy is our own cynicism," Bragg finally told the audience. "We have to fight to overcome that cynicism. We have to show the world that St. Louis is not a cynical place, a place where people give in to t
Digital story, NerdBastards, October 28, 2010 Remember when The Walking Dead television show was new and didn't suck? Remember when it went with storylines from the comics and made sense? Remember when you didn't hate every single character? LOL, not anymore. Back in 2010, anticipation for The Walking Dead TV show was A THING. I mean, of course it was. The well-written, graphic comics fully explored the human horrors that might happen if zombies took over the nation, and they
Feature, Riverfront Times, January 29, 2018 Photo courtesy of Jake's Pizza By Allison Babka When St. Louis restaurateur George Lane moved to Florida, he had no idea that he would find a huge community of Cardinals fans hungry for Provel cheese.
But that strong St. Louis base is what inspired Lane and his wife Toni to open Jake’s Pizza in Palm Harbor, introducing Provel-topped pizza to the Tampa area while giving transplants from the Gateway City a taste of home.
The American Heart Association fights for citizens' better health through a variety of methods: nutrition tips, government policy, doctor recommendations and more. In 2017, the St. Louis chapter of the AHA particularly was focused on the low nutritional value and decidedly non-heart-healthy nature of foods typically found within vending machines -- something that affects people stuck at offices, rest stops and transit stations. With a small budget and an urge to try something
Print feature, Alive Magazine, December 23, 2016 Photo by Attilio D’Agostino By Allison Babka “Keep it simple.” This has become the fundamental principle behind chef Diane Yang’s much-lauded approach to desserts. While some culinary artists may delight in producing overwrought creations, Yang prefers to highlight the simplicity of exceptional flavors, letting one idea take center stage. It’s a notion that has served Yang well, but simple doesn’t mean boring by any stretch. As