'Be Compassionate, Be a Billiken' Video (Saint Louis University)
After spending 2002-2007 leading Saint Louis University's internal communications efforts, leadership offered me the opportunity to move into marketing the school to prospective students. The university president had big goals for enrollment in the coming years, and the marketing department would be developing a new undergraduate recruitment brand. As the ungrad marketing specialist, I'd be responsible for setting the tone for all signature marketing channels. A new opportuni