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August 20, 2018

After spending 2002-2007 leading Saint Louis University's internal communications efforts, leadership offered me the opportunity to move into marketing the school to prospective students. The university president had big goals for enrollment in the coming years, and th...

July 18, 2018

In my role as marketing specialist for undergraduate recruitment at Saint Louis University, I was focused on connecting with prospective students through new channels -- and in the late 2000s, that meant trying out nifty new stuff on niche owned websites and on Faceboo...

July 7, 2018

With Saint Louis University's new storytelling campaign and digital taking off in the late 2000s, I was tasked with producing a new series of videos to support the "Be a Billiken" student recruitment brand. But instead of casting current students as I had in other vide...

July 6, 2018

After 10 years in the marketing department at Saint Louis University -- five of those focused on undergraduate recruitment branding and communications -- I was ready to try new things via freelance. And I did.

But education marketing kept pulling me back in.

A year after...

July 2, 2018

Prospective university students want to know what they can do in their adopted city; after all, college isn't just about academics.

As video began to emerge as a viable platform for Saint Louis University in the late 2000s, I was asked to produce something that would sh...

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