As a journalist and copywriter, I've drafted a lot of text. A LOT.
I've written about cleaning products, pets, higher education, dating apps, business systems, fashion, ride-sharing programs, soybeans, fan art, gender bias and more.
After spending 2002-2007 leading Saint Louis University's internal communications efforts, leadership offered me the opportunity to move into marketing the school to prospective students. The university president had big goals for enrollment in the coming years, and th...
In my role as marketing specialist for undergraduate recruitment at Saint Louis University, I was focused on connecting with prospective students through new channels -- and in the late 2000s, that meant trying out nifty new stuff on niche owned websites and on Faceboo...
When you're a freelancer, your network is one of the biggest factors in determining if you'll make rent the following month. People might share your work online, but face to face is where lightbulbs...
With Saint Louis University's new storytelling campaign and digital taking off in the late 2000s, I was tasked with producing a new series of videos to support the "Be a Billiken" student recruitment brand. But instead of casting current students as I had in other vide...
After 10 years in the marketing department at Saint Louis University -- five of those focused on undergraduate recruitment branding and communications -- I was ready to try new things via freelance. And I did.
Feature story for Minnesota magazine, University of Minnesota, Winter 2018
Most of my professional opportunities come directly from my local network. St. Louis passes around freelance writers as if they were sweet potatoes on Thanksgiving.
When Saint Louis University hired me in 2002, the internal communication channels weren't all that robust. A daily email and website for faculty and staff members existed, but they largely lacked images and relied upon reader submissions -- submissions that weren't eve...
