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August 13, 2018


While at HLK, a full-service digital agency, I was one of the lead digital brand stewards for a major Monsanto crop-management solution system.

For the #CompeteForClean campaign, I contributed significantly to a content series that centered around videos highligh...

August 9, 2018

Brand content, Alive Magazine, November 9, 2016

Photo via Unsplash

Based in St. Louis, Alive Magazine focuses on makers and artisans in almost 10 cities in the Midwest. The magazine, which publishes full-sized traditional magazines as well as smaller wedding- and city-sp...

August 9, 2018

Print feature, Riverfront Times, November 15, 2017

Local editors know that I love exploring everything that St. Louis has to offer, so they frequently tap me to give readers the scoop on the city's best *everything* through lists and guides.

In 2017, I contributed heavil...

July 29, 2018


There are a ton of health supplements out there. Some work, some don't.  Some totally mess up your body.

But CocoaVia, a supplement from Mars (yes, the candy maker), had the studies, data and results to back its claims of improving healthy circulation. You know t...

July 18, 2018

Feature, Ladue News, February 24, 2017

By Allison Babka

Photos by Cheryl Waller

Surprisingly, it’s comforting vanilla -- not lemon -- that our nose first detects upon entering Lemon Gem Kitchen Goods. But everything else in St. Louis’ newest boutique culinary store is as...

July 9, 2018

Feature, Riverfront Times, January 29, 2018

Photo courtesy of Jake's Pizza

By Allison Babka

When St. Louis restaurateur George Lane moved to Florida, he had no idea that he would find a huge community of Cardinals fans hungry for Provel cheese.

But that strong St. Louis...

July 9, 2018


The American Heart Association fights for citizens' better health through a variety of methods: nutrition tips, government policy, doctor recommendations and more. In 2017, the St. Louis chapter of the AHA particularly was focused on the low nutritional value an...

July 8, 2018

Print feature, Alive Magazine, December 23, 2016

Photo by Attilio D’Agostino

By Allison Babka

“Keep it simple.”

This has become the fundamental principle behind chef Diane Yang’s much-lauded approach to desserts. While some culinary artists may delight in producing overwro...

July 7, 2018


Coffee is sacred to a lot of folks - you can't have just any old java passing through your lips! You also can't have any old java on the shelf.

Goshen Coffee Company recognized this and tapped Atomicdust for a rebrand with moxie. The agency's excellent graphic de...

July 6, 2018


As one of the leaders in gluten-free and allergen-friendly snacks, Enjoy Life Foods has considerable reach, and the information on their site literally could mean life or death for someone. That's why when local marketing agency Infuz took on ELF as a client, we...

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