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October 18, 2018

As a journalist and copywriter, I've drafted a lot of text. A LOT.

I've written about cleaning products, pets, higher education, dating apps, business systems, fashion, ride-sharing programs, soybeans, fan art, gender bias and more.

I've developed narratives around why c...

July 29, 2018

  

There are a ton of health supplements out there. Some work, some don't.  Some totally mess up your body.

But CocoaVia, a supplement from Mars (yes, the candy maker), had the studies, data and results to back its claims of improving healthy circulation. You know t...

July 18, 2018

  

Nurses are at the heart of health care. Their knowledge and skillfulness help save the lives of millions of patients every day. They're literally heroes.

Mosby's Nursing Suite, an Elsevier company that focuses on continuing education, wanted to celebrate nurses i...

July 9, 2018

Feature, Ladue News, June 13, 2017

By Allison Babka

Photo by Sarah Conroy

Yoga has increased in popularity in recent years, with students of all ages becoming interested for a variety of health benefits. Some look to connect more with their bodies, others aim to lower the...

July 9, 2018

Feature, Ladue News, June 14, 2018

By Allison Babka

Courtesy photo by TruFusion

Need a little extra motivation to hit the gym? Try taking the same fitness boot camp as former New York Yankees star Alex Rodriguez – right here in the metro area.

TruFusion, a luxe new Clayton...

July 9, 2018

  

The American Heart Association fights for citizens' better health through a variety of methods: nutrition tips, government policy, doctor recommendations and more. In 2017, the St. Louis chapter of the AHA particularly was focused on the low nutritional value an...

July 6, 2018

  

As one of the leaders in gluten-free and allergen-friendly snacks, Enjoy Life Foods has considerable reach, and the information on their site literally could mean life or death for someone. That's why when local marketing agency Infuz took on ELF as a client, we...

July 6, 2018

One of the first projects of my freelancing career also was one of my most comprehensive -- a great introduction to agency work. 

Science and medical stalwart Elsevier was looking for a fun, full-experience promotion for its MEDai Navigator product, with multiple B...

June 29, 2018

Short story for Universitas magazine, Saint Louis University, Fall 2005

Construction Under Way for Research Building

By Allison Babka

Photo by Paul Sableman via Flickr Creative Commons

After two years of planning, Saint Louis University broke ground on its Research Buildin...