GirlWords

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October 18, 2018

As a journalist and copywriter, I've drafted a lot of text. A LOT.

I've written about cleaning products, pets, higher education, dating apps, business systems, fashion, ride-sharing programs, soybeans, fan art, gender bias and more.

I've developed narratives around why c...

August 20, 2018

After spending 2002-2007 leading Saint Louis University's internal communications efforts, leadership offered me the opportunity to move into marketing the school to prospective students. The university president had big goals for enrollment in the coming years, and th...

August 18, 2018

Digital story, BrainJet, December 2015

Photo by Erik Drost via Flickr Creative Commons

In 2015 and 2016, I was an editor at a local content startup, overseeing two websites and making sure that our stories and slideshows about history, "Star Wars," pets, geography, caree...

August 13, 2018

  

While at HLK, a full-service digital agency, I was one of the lead digital brand stewards for a major Monsanto crop-management solution system.

For the #CompeteForClean campaign, I contributed significantly to a content series that centered around videos highligh...

August 9, 2018

Brand content, Alive Magazine, November 9, 2016

Photo via Unsplash

Based in St. Louis, Alive Magazine focuses on makers and artisans in almost 10 cities in the Midwest. The magazine, which publishes full-sized traditional magazines as well as smaller wedding- and city-sp...

July 29, 2018

  

There are a ton of health supplements out there. Some work, some don't.  Some totally mess up your body.

But CocoaVia, a supplement from Mars (yes, the candy maker), had the studies, data and results to back its claims of improving healthy circulation. You know t...

July 23, 2018

  

Ghostblogging, SPACE Architecture + Design, July 7, 2016

Communications agencies, businesses, civic organizations and nonprofits often tap me to put their brands into words that will entice readers to share and act. With plenty of research and client interviews,...

July 23, 2018

  

Ghostblogging, Space Architecture + Design, August 26, 2016

As one of the premier architecture firms in St. Louis, SPACE Architecture + Designs has found a niche building out amazing structures that enhance both brand reputation and consumer experience. for a var...

July 18, 2018

In my role as marketing specialist for undergraduate recruitment at Saint Louis University, I was focused on connecting with prospective students through new channels -- and in the late 2000s, that meant trying out nifty new stuff on niche owned websites and on Faceboo...