©2018-2020 by Allison Babka and GirlWords.

GirlWords

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July 9, 2018

  

The American Heart Association fights for citizens' better health through a variety of methods: nutrition tips, government policy, doctor recommendations and more. In 2017, the St. Louis chapter of the AHA particularly was focused on the low nutritional value an...

July 8, 2018

Feature story for Maryville Magazine, Maryville University, Summer 2018

When you're a freelancer, your network is one of the biggest factors in determining if you'll make rent the following month. People might share your work online, but face to face is where lightbulbs...

July 8, 2018

  

Here's something many people don't know: I was a car blogger for a year. Yay, freelance life!

FarFetched Studios hired me to ghostwrite an ongoing series of blog posts for several of its automotive clients in St. Louis, Columbia, Atlanta, Washington D.C. and beyo...

July 8, 2018

Oh, higher education, I just can't quit you. Say hello to another video about students that I helped produce after I'd left Saint Louis University!

Because of my extensive video experience at SLU, Parabolic Media tapped me to interview the college teams participating...

July 7, 2018

With Saint Louis University's new storytelling campaign and digital taking off in the late 2000s, I was tasked with producing a new series of videos to support the "Be a Billiken" student recruitment brand. But instead of casting current students as I had in other vide...

July 7, 2018

  

Coffee is sacred to a lot of folks - you can't have just any old java passing through your lips! You also can't have any old java on the shelf.

Goshen Coffee Company recognized this and tapped Atomicdust for a rebrand with moxie. The agency's excellent graphic de...

July 6, 2018

  

As one of the leaders in gluten-free and allergen-friendly snacks, Enjoy Life Foods has considerable reach, and the information on their site literally could mean life or death for someone. That's why when local marketing agency Infuz took on ELF as a client, we...

July 6, 2018

After 10 years in the marketing department at Saint Louis University -- five of those focused on undergraduate recruitment branding and communications -- I was ready to try new things via freelance. And I did.

But education marketing kept pulling me back in.

A year after...

July 6, 2018

Feature story for Minnesota magazine, University of Minnesota, Winter 2018

Most of my professional opportunities come directly from my local network. St. Louis passes around freelance writers as if they were sweet potatoes on Thanksgiving. 

So I was a bit surprised...

July 6, 2018

As a journalist and as a woman who is paid for her written opinions, I get a lot of attention -- and not all of it is good. Understandably, everyone wants to see positive stories about their endeavors in the press, but not everybody knows how to reach out to reporters...

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