©2018-2020 by Allison Babka and GirlWords.

GirlWords

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August 20, 2018

After spending 2002-2007 leading Saint Louis University's internal communications efforts, leadership offered me the opportunity to move into marketing the school to prospective students. The university president had big goals for enrollment in the coming years, and th...

August 13, 2018

  

While at HLK, a full-service digital agency, I was one of the lead digital brand stewards for a major Monsanto crop-management solution system.

For the #CompeteForClean campaign, I contributed significantly to a content series that centered around videos highligh...

July 9, 2018

Digital story, BrainJet, October 2015

Working for a viral content startup was frequently a little weird. But cute? Cute didn't happen every day. Not until Uber announced that it would bring kitties straight to our office door, that is.

For the #UberKittens project, I arr...

July 8, 2018

Oh, higher education, I just can't quit you. Say hello to another video about students that I helped produce after I'd left Saint Louis University!

Because of my extensive video experience at SLU, Parabolic Media tapped me to interview the college teams participating...

July 7, 2018

With Saint Louis University's new storytelling campaign and digital taking off in the late 2000s, I was tasked with producing a new series of videos to support the "Be a Billiken" student recruitment brand. But instead of casting current students as I had in other vide...

July 6, 2018

After 10 years in the marketing department at Saint Louis University -- five of those focused on undergraduate recruitment branding and communications -- I was ready to try new things via freelance. And I did.

But education marketing kept pulling me back in.

A year after...

July 2, 2018

Prospective university students want to know what they can do in their adopted city; after all, college isn't just about academics.

As video began to emerge as a viable platform for Saint Louis University in the late 2000s, I was asked to produce something that would sh...

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