After spending 2002-2007 leading Saint Louis University's internal communications efforts, leadership offered me the opportunity to move into marketing the school to prospective students. The university president had big goals for enrollment in the coming years, and th...
Working for a viral content startup was frequently a little weird. But cute? Cute didn't happen every day. Not until Uber announced that it would bring kitties straight to our office door, that is.
With Saint Louis University's new storytelling campaign and digital taking off in the late 2000s, I was tasked with producing a new series of videos to support the "Be a Billiken" student recruitment brand. But instead of casting current students as I had in other vide...
After 10 years in the marketing department at Saint Louis University -- five of those focused on undergraduate recruitment branding and communications -- I was ready to try new things via freelance. And I did.