Coffee is sacred to a lot of folks - you can't have just any old java passing through your lips! You also can't have any old java on the shelf.
Goshen Coffee Company recognized this and tapped Atomicdust for a rebrand with moxie. The agency's excellent graphic designer already was turning Goshen's previous ho-hum packaging into something the hipster kids would dig, but Atomicdust also needed a new writer to shake up the copy. They brought me in for kicky coffee descriptions, Goshen's mission statement, web copy and meta descriptions. The result was a concept that both looked and read like a caffeinated jolt. What a perfect blend.
This project earned a 2012 gold TAM (Targeted Advertising and Marketing) award in the "identity package" category as well as other awards, and advertising/design publications wrote about Goshen's transformation extensively.